A multi-ethnic country located in Africa’s Great Leakes region, Kenya has one of the most prominent online sports betting markets on the continent. This online sports betting industry is expected to reach $53.74 million by 2029, registering a 6.38% annual growth rate. That impressive growth is propelled by changes in the regulatory landscape and the proliferation of digital technologies in the market, with 1XBet being at the forefront of tech-driven innovations in the market.
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